The new platform is being upgraded from (HPAAT) with the help of the Recovery and Durability Fund, which will provide digital interconnection of job supply and demand in production, collection, transport, storage, processing and packaging of agricultural products. According to a post by the Hellenic Farms platform, it will be a central tool for promotion and promotion, as well as a modern and interactive tool for communication, information and information, participation and organisation of information, thus also operating as a repository of information material. The new content will capture – records a unique information covering Greece as a whole on a flexible platform, which will allow travelers and the tourism industry to interact and contact new, updated and prestigious information. The digital content that will be developed focuses on the general idea that the official website does not function as a kind of travel or culinary articles, but using audiovisual content carries in digital form all the positive elements of the identity we want Greece to have as its destination and services. The main objectives of content development are: The promotion of the Mediterranean Greek diet, The promotion and promotion of Greek export agri-food products The overall promotion and establishment of the brand Greek Farms As well as: The interconnection of historical routes and sites of historical interest with products produced historically by the site The development of distinct routes for selected standard products; To highlight the necessity, positive footprint and added value of the project, at national and international level To achieve these objectives, a multitude of audiovisual material will be developed. More specifically: 100 Video outdoor filming aimed at spreading traditional recipes in conjunction with the tourist promotion of the destination site through the connection to the local product and the 100 video home shoot recipes aimed at highlighting Greek local products in high-gastronomic-value dishes Rich photographic material that will highlight both the recipes developed on each video and the products and destinations Create articles (300) for Greek food and promote Greek agri-food products. Producers The Ministry of Rural Development and Food provides Greek farmers (Georgists, Livestock farmers and fishermen), rural cooperatives and producer groups and organisations, the digital service “Greek Farms”. The new service is the “first digital step” in trying to transition to a new era. The service digitally interconnects agricultural production factors with the market, opening new routes for the disposal of products. Producers may provide daily information to commercial wholesale and retail undertakings on their available production and certificates accompanying it. In addition, the platform enables agricultural workers to announce new jobs for land workers. For farmers who are already registered on the Register of Farmers and Agricultural Farms (MAE) of the Hellenic Ministry of Culture and for cooperatives registered on the National Register of Agricultural Cooperatives and other Collective Entities no registration is required on the new platform. Access to the application will require the TAXISnet passwords of the natural or legal person, respectively. Consumers More and more Greek consumers are looking for agricultural products from the source. Agricultural units with excellent quality, certified products, attempt to approach the retail market to offer their products directly to final consumers. The digital agency “Greek Farms” of the Ministry of Rural Development and Food offers consumers the opportunity to easily locate Greek producers with a “click” and obtain information about their products. The use of the service by consumers is free. No registration required. Consumers have access to the information of those producers who have chosen to address the final consumer (B2C). Traders The ‘Greek Farms’ service offers new digital capabilities (B2B) to commercial wholesale and retail companies, so that they can contact dynamic farmers – producers. Commercial enterprises can search by category and type of product in real time. In addition, they identify available production on the basis of geographical criteria for better organisation of their markets and transport. Merchants who will use the digital agency “Greek Farms” are required to be registered with GEMIS. Their entry into the service shall be made using the TAXISnet codes of their commercial activity. Work Promotion The ‘Greek Farms’ service offers a solution to one of the major problems of the production process in the agricultural sector. It provides digital interconnection of job supply and demand in production, collection, transport, storage, processing and packaging of agricultural products. Farmers, rural enterprises and cooperatives post their current and future needs to labour staff and provide information on the conclusion of labour agreements. Interested parties gain direct access, without registration and without codes, to the digital service and seek available jobs in the area they are interested in.
Farmers: How the ‘Greek Farms’ platform works for producers, consumers, traders and workers
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