In this town, the Amazon delivers fresh food!

The american colossus retail trade “opens” a new market…
Amazon launches its food delivery service, AmazonFresh, in London in order to compete the market of the United Kingdom.
Britain has one of the most developed online market in the world with four supermarkets: Tesco, Sainsbury’s, Αsda and Îœorrisons, which compete with a company specialized in food delivery Ocado.
However, the market is expected to double to 25 billion. dollars in the next five years, in accordance with the research industry IGD.
“We start with a complete offer, in a particular area, where with time it will improve our services and become more competitive,” said the vice president of AmazonFresh, Ajay jan kavan.
The ΑmazonFresh will provide initially a full-service food at competitive prices, mainly in areas of east London.
The food market in Britain has been abuzz in the last few years, as has been observed the change of preferences in the consumer’s shopping, while the German type shopping Aldi and Lidl have made significant rise in their sales.
Consumers who are already subscribers of AmazonPrime in Britain will have the opportunity to choose than 130,000 products, including thousands of grocery items.
More specifically, the general public will have the opportunity to buy fresh and frozen products from the Morrisons, the Amazon “closed” a deal in February, but the big product brands like Coca Cola, Kellogg, Danone. Still, Amazon will be featuring products from local food producers from the markets of London.
The members of AmazonPrime in the Uk already pay for their annual fee of 79 pounds and will have the opportunity to enroll in the AmazonFresh trial for 30 days free of charge, while if they choose to remain in this will be charged about seven pounds a month, with unlimited deliveries for orders over 40 pounds.
Source