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What is the best logo in the history of the Olympic Games?
The legendary graphic designer/creator of I♥NY, and many more flagship logos Milton Glaser was invited to respond with honesty to a question posed by the AIGA.
We tried to choose some of the best and worst brands of the Olympic Games in accordance with Milton Glaser. Where is the Athens?
Atlanta – Summer 1996
“Once gives us the impression of an ancient pillar that supports fiery stars, the final sensation is that it’s less intuitive than I would like it to be.”
Score: 60%
Lillehammer – Winter 1994
“It’s very difficult to see the white architectural image in the blue box, unless it looks a certain stage…”
Rating: 70%
Barcelona – Summer 1992
“The three lines that depict a human figure have a good ratio scale with the words “Barcelona 92″ and the 5 circles”
Rating: 85%
Tokyo – Summer 1964
“Impeccably curated and without causing confusion. The pieces all fit together.”
Rating: 92%
Helsinki– Summer 1952
“This strange contrast between the building and the rings stays in the mind. Manages to be clear. The combination of white and blue is pleasant.”
Rating: 40%
Los Angeles – Summer 1932
“A visual disaster: to combine the rings, along with bay leaves, along with the american flag is awesome!”
Rating: 25%
Athens – Summer 2004
“The olive branch symbolizing the matches, depicted in a way that’s fresh and unexpected. Because he looks like a corporate logo, we feel a greater identification with him. The blue symbolizes the Struggles and Athens at the same time.”
Rating:90%
The logo created by the Roseola Σεντουκα / Red Design Consultants.
Rio – Summer 2016
“A fresh and modern presentation. The image of athletes keeps each other’s hands blend perfectly with the rest of the item. It looks like innovation.”
Rating: 85%
What is the best logo in the history of the Olympic Games? [photos]
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