Volvo S90 & V90: New campaign with Ibrahimovic

Volvo Cars is collaborating again with Zlatan Ibrahimovic, the famous Swedish footballer and create a promising campaign which is expected to…
delight friends so the Swedish premium brand as well as those of football. The reason of this cooperation is the launch of the new Volvo S90 and V90 and the occasion of the upcoming european football championship of national teams, known as Euro 2016, which will be held in France next month. The campaign is being introduced on the internet on the evening of Monday 30 May at 21.15’, a few days before the start of the Euro 2016.
With regard to the scenario, the campaign unfolds in Paris and presents the path of the former ace of the Paris Saint-Germain, the popular local group which Zlatan led to the fourth consecutive title in France, from the tough childhood in Malmo Sweden, in the global recognition. The choice of the city has an additional reading: Zlatan Ibrahimovic, in addition top striker in the world football firmament is an ardent fan of Volvo, this period is preparing intensively for Euro 2016 in France, since in this part and the national team of Sweden.
“I’m glad I have the chance again to work with the Volvo. I’ve seen the new models, I have tried and I think it’s fantastic. We have a common with the Volvo, we dare and think differently. The previous campaign with me to drive the XC60 on the snow of Sweden, and to recite the national anthem of my country was very good, but this is even better. Because this is Made by Zlatan,” said smiling, and with characteristic self-confidence – a trademark of the Zlata Ibrahimovic, to paraphrase the motto of the Swedish brand, the Made by Sweden.
“Our new campaign is a tribute to the independent spirit, the power that hides everyone who dares to think differently. As a brand, throughout our history we dare and do innovative, different movements, and today more than ever! We have presented unique technologies, and we have shown samples design inspiration that no other manufacturer has dared,” said Anders Gustafson (Anders Gustafsson), Senior Vice president Europe, Middle East and Africa at Volvo Cars.
In the film, which will be presented in the internet and Social Media tonight, Wednesday, at 21.15 time in Greece, we see the Swedish star to drive the new Volvo V90 in the epic soundtrack of Hans Ζίμμερ. This is the famous composer who has been awarded a prize for the academy award for best original music investment, who is responsible for the music block-buster films such as Gladiator, Pirates of the Caribbean, Inception and others.

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