european cities, Thessaloniki remains a laggard in the rankings.
This points out the Association of Hoteliers of Thessaloniki (ΕΞΘ) in its communication on the occasion of the data for load factors οκταμήνου 2016 in the city.
In the comparative evaluation (benchmarking) between the Thessaloniki and other ten similar-sized european cities (Antwerp, Birmingham, Cologne, Dusseldorf, Edinburgh, Glasgow, Budapest, Hamburg, Manchester, Salzburg), Thessaloniki continues to occupy the last place, both with regard to wholeness, and in the middle of the room rate, and revenue per available room, stresses the ΕΞΘ.
In more detail, according to an investigation conducted by the company tourism studies and research GBR Consulting on behalf of ΕΞΘ, in the first eight months of 2016, there was a slight increase in both the average room rate of 1.4% and the revenue per available room (RevPar) in the order of 6,3%. Nevertheless, the RevPar continues to be maintained at low levels (45,23 eur) for european data.
Yes, the last two months of οκταμήνου (July – August 2016), the gap with the Budapest, which occupies the penultimate position opened even more. In particular, in the six months of Thessaloniki had a Rev Par 44,26 euro and the Budapest Rev Par 50,66 eur, while in the eight-month the Rev Par of Thessaloniki was formed in the 45,23 eur and the equivalent of Budapest in 54,13 euro.
Source
Thessaloniki, greece: “huff and puff” hoteliers on revenue
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