Think about it…
the last time you wanted to go shopping. Do you remember what you were thinking before? If it was, say, your own life? The transient nature of things?
Because if yes, that explains a lot. A study in the Journal of Consumer Affairs found that thoughts of death are likely to make you want to go to the shops (or online shops). 503 college students took a test that counted how prone it was to spend money and then described their feelings either for their death or for a ride to the dentist.
After that, they presented a series of scenarios that they were forced to decide how thrifty you are. They chose between purchasing departments of two different values, the construction of a cooler or buying a new one for three times the price and get a new laptop or keeping the old. Those who enjoyed shopping, were more likely to choose the expensive option when you think the death than when they were thinking of the dentist. Those who don’t enjoy them, on the other hand, they chose the same choices in these two conditions.
“This shows that the [avid] consumers consider the purchase and to have goods and services as an important source of self-esteem,” wrote one of the study’s authors and a professor at HEC Montreal, Marcelo Nepomuceno, writes in the Independent. “When they think of death, they tend to buy more, since it helps them to feel better about themselves.”
There’s a new gruesome information about how you shop
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