The secret “constitution” of the blend of success is revealed in the HORECa Empowered Masterclasses

There are those who enter a branch and simply do the “work”. There are those who get the job don’t have enough. And they want to do the job right and evolve through it. So there are those who enter the focus just to work and those who want to be the best and evolve the industry and evolve themselves. Therefore, they take care to learn new things, new practices, new elements. Be better and therefore more necessary. The top of their kind. Coca-Cola Three Epsilon designed and implements HORECa Empowered, the free training program, just for all those cafe professionals who do not stop looking for new trends and evolve. Thus, HoRECa Empowered returned with a renewed cycle and creates the season’s top blend with the perfect dose of experience, knowledge and passion, just before the start of another dynamic season. In the new cycle, young people who want to work in the coffee industry as well as baristas and bartenders, who have already taken their first steps in the space but want to evolve and stand out and seek new market trends, have the opportunity to become familiar with the most modern techniques around coffee, spirites and mixology. With the guidance of the top of the species, a new information world opens up to them, through unique interactive Masterclasses. We are talking about a journey of knowledge, experience and evolution, at which most of the 10 Brand Ambassadors, who with their knowledge, skills and passion inspire participants to claim the career they have dreamed of in the industry with more confidence, but also demonstrate in practice the exciting opportunities offered by the HoRECa branch. These are top bartenders and baristas of the industry, such as Stathis Koremtas and Savvas Petroutsos, Coffee Experts at Coca-Cola Three Epsilon, Alexander Surbatis, Global Brand Ambassador of Three Cents, Georgia Papayannopoulou and Dimitris Kaitalidis, Three Cents Brand Activators, Vassilis Kyritsis, Schweppes Lead Activation Strategist, Mary Talaiporou, Head Brand Ambassador Swheppes, Giannis Economou, Schweppes Brand Activator, Alexander Donas, Brown Foreman Brand Ambassador and Theodore Reader, Edrington Brand Ambassador. Young and young participants are supplied with both practical knowledge and soft skills, a combination that recommends the secret “recipe” of the blend for anyone who dreams of a successful course and wants to claim a special place in the baristas and bartenders community or business opportunities in the industry. Through HoRECa Empowered Masterclasses, participants are initiated into the secrets behind the most modern coffee techniques from raw material to the extraction, regulation and maintenance of machines and laboratory coffee production using specialized tools. They learn about modern techniques for mixing classic and modern cocktails and how to achieve a flawless and attractive service for every consumption occasion. At the same time, they attend specially designed themes such as Hospitality & Be responsive, for the role of bartender in upgrading consumer experience as well as responsible drinking, Sustainability behind the bar on how to create a menu where no material goes missing, Tending the bar to evolve their skills in bartending but also to learn what is needed to successfully manage a bar, The whiskey approach on the basic principles for tasting spirits and the dynamics of whiskey for cocktail suggestions throughout the year, as well as World of Beer from raw material to serving techniques. At the same time, they have the opportunity to claim more than 35 internationally recognized coffee scholarships from the Specialty Coffee Association (SCA) and Spirits from the WSPC (Wine & Spirit Professional Center). In the SCA they will explore the specialty coffee, develop sensory skills and become familiar with the cutting methodology, while certification by the WSPC will get to know the process of producing the main categories of spirits, their characteristics and basic principles of taste, service and cocktail, as well as a proper way of storage. It is noted that the HoRECa Empowered program was developed by Coca-Cola Three Epsilon to support the increased needs of the industry in trained manpower for a stronger HORECa that is constantly evolving and innovative. At the same time, it aims to highlight the exciting career opportunities offered by the coffee shop, inspiring young professionals to invest in time, skills and commitment in the industry, but also not to treat their employment in HORECa as seasonal. This year, he travels to five major cities in Greece. The beginning took place from Thessaloniki, in early March, in the favorite all day cafes and bars, Chilai and Olympian, while next stop was Athens with the iconic sticks of the city of Line Athens, Pere Ubu, Che Cocina Y Barra Sundamericana and Fairytale Athens. Applications for participation in masterclasses exceeded 1,600 by highlighting the value and dynamics of the program in the baristas and bartenders community, while a total of more than 500 young and young people attended the masterclasses in Thessaloniki and Athens. The journey continues in Larissa, Patras and Janna until mid-April. The program aims at a total of more than 700 young professionals, to attend masterclasses, creating a new generation of baristas and bartenders who with their talent, skills and passion will stand out and bring positive change to the industry. HoRECa Empowered is an integral part of the company’s integrated strategy to support the HoRECa sector effectively, with initiatives such as strengthening the skills of professionals and the employability of the industry, as well as promoting sustainable business. More information about .