The 4 most important marketing trends for Instagram

To Ιnstagram as the years go by grows more and more and more and more companies are looking to strengthen their presence there to reap benefits both in sales and in brandiwg awareness. Users have surpassed 400 million. the world and the engaement of users is greater than that of Facebook and Twitter.
For 2016 there will be trends that will prevail, and you will have all the Digital Specialists to have in their strategy. Read the 4 most powerful trends:
1. Influencer Marketing.
Most marketers believe that the cooperation with influencers who will promote the brand is the next most possible voltage to the Instagram. As influencers we define those users that affect the thousands following them and their mounts. Research the emarketer showed that companies that used known people to be promoted through these accounts saw their numbers to skyrocket after 9 out of 10 companies saw an increase both in sales and in brand awareness.

more and more companies prefer the use of influencers
2. Branded Channels For Marketing
Large companies such as Starbucks, Nike and others have designed and implemented targeted campaigns to interact with their following. Nike, for example, has launched hashtags like #nikewomen, #nikesportswear to focus on the specific products you want to promote a specific female audience, always keeping in mind their gender, age and region.

H targeted campaign of Nike for women on Instagram
3. Instagram Ads
H advertising as a digital tool is the key instrument for achieving its digital objectives for all other platforms like Facebook and Twitter. The same is happening and will happen in 2016 now advertising for companies is available throughout the world and is the best news for all Digital marketers. The aim of every advertiser is to display the post in the news feed of potential customers and this can happen with targeted advertising.

More and more is no longer advertising on Instagram
4. Use guality images
To Instagram has to do with the photo, and it is imperative to use the best possible photos. There are plenty of sites where you can sign up for nice pictures, and never forget that the creation of a photo is even better than all of them. Also, using a GIF is even more important and those who have used you will have seen the increase of interaction with them following you.
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