the new year, the efforts to promote Cyprus as an attractive investment destination abroad. The campaign will last for three months and includes a series of promotional videos that present Cyprus as an investment destination and will be screened on television from the news agencies Bloomberg and CNN in the markets of Europe, the United States of America and Asia.
The new promotional campaign of the Organisation abroad opens a curtain with a video of 30 seconds duration, in which it outlined the investment profile of Cyprus and referred to the competitive advantages. The content of the new video, which was edited by the international agency Bloomberg Media, presents the main reasons why an investor may choose the Cyprus as an investment destination. The video will be accompanied by short, complementary, specialized video will show separately and in-depth areas of our country wishes to promote.
The campaign also includes online viewing of the material on the official website of Bloomberg with a video of a longer duration and simultaneously viewing advertisements and other information for Cyprus in the newsletter, and special inserts of the agency as the Brexit Bulletin and Hedge Funds Europe Brief. In the context of the campaign, Bloomberg will organize an event specifically dedicated to the investment opportunities that exist in Cyprus, which will be held in the main building of the agency in London, next Spring.
It is worth noting that the new campaign falls within the context of the renewed approach to the Body, for targeted and methodical view of Cyprus and the rapid economic recovery in certain common and markets-keys to the external. In this context, recently made trips to specialist conferences and workshops in London, New York, Hong Kong, Beijing, Shanghai, New Delhi and Moscow.
Source
Targeted campaign promotion of Cyprus abroad
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