Official BYD debut on the Greek market

Sfakianakis Group further strengthens its role in the Greek car market and will play a central role in the dissemination of electricity in our country. Sfakianakis Group announced the launch of sales on the Greek market of BYD’s passenger cars, the world’s leading manufacturer of New Energy Vehicles. The event took place on 20 March, in the imposing area of Zappeion, while the honorary guests were able to see a series of exciting electric cars first. At the same time, it marked another milestone for BYD in Europe, becoming its first launch for 2024, as the brand continues to offer innovative and affordable ecological solutions to European consumers. ByD (Build Your Dreams), worldwide known for its innovative know-how in the development of power batteries and innovation in environmentally friendly technologies for a more sustainable future, with a vision of reducing the Earth’s temperature by 1°C (‘Cool the Earth by 1°C’), makes available to the Greek public the wide range of its electric and Plug-In Hybrid cars, equipped with advanced technology, attractive design and top active and passive security. The first two models of BYD, distributed in our country by Sfakianakis Group, are the compact small and medium-sized BYD ATTO 3 (C-SUV) and luxury BYD SEAL (D-Sedan), while following the small and medium-sized city BYD DOLPIN (C-Hatchback) and BYD SEAL U (D-SUV), which will be available in both pure electric version (BEV), and in a Plug-In Hybrid version (PHEV). Their revelations took place at an event at the Zappeion Palace, a place with intense symbolism and historical value for Greece. At this important moment for Sfakianakis Group, they honored personalities from the political, journalistic and business world, as well as of course top executives from BYD Europe. During the presentation, journalist and Master of Ceremony, Mrs Evi Fragaki welcomed the guests and spoke about the sustainability strategy of BYD and Sfakianakis Group. Subsequently, the President and CEO of Sfakianakis Group, Mr Stavros P. Takis, presented the group’s strategy and vision of the next day, while revealing the new corporate identity of the group, which marks the next chapter of a long and dynamic course. Stavros P. Takis said: “The Sfakianakis Group, with 65 years of experience, is an integral part of Greece’s modern car history. The inspired vision, the clear strategy, the investments made over the years and our human resources contribute to the success of the Group. We have the honour to welcome to the great family of Sfakianakis Group the leading manufacturer of New Energy vehicles in the world, BYD, and together to lead developments for a more sustainable future in Greece as well.” On behalf of BYD, Mr Michael Shu, Managing Director BYD Europe, welcomed Sfakianaki Group to the family of BYD: “This is the first national launch of BYD in Europe for this year, making our partnership with Sfakianakis Group in Greece particularly important. We share a common vision and a mutual commitment to inspire and promote sustainable mobility with an innovative and broad range of products that offers multiple choices of top technology and equipment. We are committed to making electricity more accessible to more consumers and our partner Sfakianakis Group, we are committed to providing a very high level of sales and after sales services to Greek consumers.” Revealing the future of electric drive The first two models that embodie BYD’s vision of a sustainable future and are already available in Greece, are the following: BYD ATTO 3 : A spacious and dynamic SUV class C, designed for drivers looking for high performance in an electric vehicle while enjoying the comfort and technology offered by security and multimedia systems. Comfort version price : 37.990€ BYD SEAL : A dynamic sports sedan class D, with attractive design ideal for drivers looking for luxury and style in their daily electric move. SEAL was among the finalists in the vote on “European Car of the Year 2024”, while claiming the title in “World Car Awards 2024”. Design Price: from 45.990€ ByD models benefit from innovative battery technology, Blade Battery which brings revolution in the areas of security, resilience and performance. Key features of the battery are that it does not use cobalt, it is a structural part of the car and has successfully undergone the toughest passive safety tests, such as the Nail Penetration Test. In 2023, BYD’s annual New Energy vehicles sales exceeded 3 million units, highlighting its position as a global leader of NEV sales. Since its entry into the European passenger car market in October 2022, BYD has worked with local partners and launched over 250 stores in 20 countries in Europe. A nationwide network of exhibitions and service The first two BYD stores are located in Athens (Leof. Kifisia 57, Marousi and Leof. Athens 173 & L. Kifisou), where prospective buyers can see the electric BYD ATTO 3 and BYD SEAL directly and place their orders. Sfakianakis Group, aiming at the ultimate satisfaction of the customer and ensuring the high level of services, has designed and implemented the expansion of both the Group’s retail network and the network of authorized partners throughout Greece, always offering top service services to the sale and after sales.