Lavazza: Over 3 billion euros turnover in 2023

Continuous development is recorded for Lavazza, according to the corporate strategy, resulting in turnover for 2023 being over EUR 3 billion. The Board of Directors of the Lavazza Group approved the Financial Statements on 31 December 2023 and announces the main economic indicators: “In 2023, the macroeconomic scenario for the industry was extremely complicated due to the sharp increase in raw material costs, with record prices for green coffee and Robusta variety. Nevertheless, we decided to limit price increases to our products to protect consumers by maintaining sales volumes. However, the strong economic development of the Lavazza Group allowed us to take advantage of significant opportunities in the coffee industry and achieve an increase in profitability through acquisitions, such as with the French company MaxiCoffee, achieving revenues of more than three billion euros,” said Lavazza Group CEO Antonio Baravalle. Commenting that “one of our strengths is our ability to differentiate, following a development strategy that gives us a significant presence in various geographical areas and sectors of the market. We will continue to monitor the international market and examine strategic investments and synergies that can contribute to our long-term development, in order to strengthen our presence in global markets.”