A series of Market Industry Reports for the launch of the Hellenic Electronic Trade Association (GR.EC.A) aiming to help electronic stores have a market reference point active through specific metrics and KPIs. The reports provide an overview of the E-commerce sector and in particular include trends and prospects, performance and predictions for the major electronic commerce verticals for Greece, examining specific commercial periods. The aim of these reports is to outline market dynamics in the period under consideration by observing indicators such as the average traffic of the top e-shops of the site, customer features, efficient marketing channels, top search terms. These will help e-shops significantly to assess their results in relation to their market average and to formulate and re-evaluate their strategy and priorities. Market Industry Reports for the Electronic Trade of GR.EC. A focuses on the following categories: Fashion Technology Pharmaceutical Types of Home Sports Articles Cosmetics The second wave of reports launched is a “historical” report on the course of the market in the last quarter of 2023 and specifically from 1.10.2023 to 31.12.2023. Very interesting in the specific series of reports is the different picture presented by each branch in the Black Friday period. More specifically: Home items have been particularly visited since the beginning of the month culminating on Sunday of Black Friday week rather than Friday. Technology shows a large increase after the first 10 days of the month until its end. Pharmacy appears not to be particularly affected by Black Friday commercialism. In all other industries, the big peak seems to be becoming the Black Friday week. Cyber Monday, on the other hand, seems to retain its potential only in the fashion and cosmetic industries. Finally, it is interesting to note the fact that there is a presence in the words of new trends concerning ways of sending and delivering, as well as international electronic commerce platforms.
E-commerce: The big winner of last year’s Black Friday is the kind of house
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