Bentley Motors Britain’s most iconic car manufacturer

Motors was declared the most iconic car manufacturer in Britain, according to the longest-running corporate reputation research company in the United Kingdom. In the last five years, this was Bentley’s third first place reflecting the outstanding range of luxury brand cars, its business success as well as Beyond100 strategy for the future. The annual study “Most Admired Companies” measures more than 30 years and rewards the best businesses throughout the country. Bentley won first place in the extensive study of 250 top British businesses in 25 sectors. Branch executives were invited to vote among 13 key criteria and Bentley took 1st place in 8 of these 13 categories. In particular, Bentley’s supremacy in the quality of products and services, the quality of administration, financial robustness, innovation capacity, long-term potential, talent and competitiveness emerged in this absolute assessment of corporate reputation as the top in the industry. This distinction is another proof that Bentley continues to set new benchmarks for success through the Beyond100 strategy. This ambitious goal pushes Bentley towards a future defined by sustainable luxury, as the British brand is closer to its goal of having a full range of battery electric models by 2030. Britain’s most iconic companies Britain’s “Most Admired Companies” study was created by Professor Mike Brown, a member of the recognized Leeds Business School. It is the country’s longest-running research into corporate reputation, with data dating back to 1990. Using responses from board representatives, analysts and commentators, the study is an assessment of corporate reputation by industry officials, as appreciated by the firm’s closest critics, its competitors and economic factors. Corporate reputation experts, Echo Research, manage the study, interviewing senior executives participating via internet and phone.