A 2.2% increase in demand occurred in October for the first time after a five-month period with a negative sign of the fullness of Athens, compared to the corresponding month of 2023 and thus a positive sign was given in the course of the 10 month 2024 (+1.6%). According to what is noted in the announcement of the Athens-Attiki and Argosaronic Association of Hotels (EXAA), in terms of average hotel room price October 2024 was better by 9% than October 2023. Similarly, at a 10-month level, the mean value increased 8.9%. Athens and international destinations The average completeness of Athens in October 2024 (2.2%) compared to the competitive cities is as follows: In Madrid average completeness increased by 3.1%, in Rome by 3.3%, in Istanbul by 9% and only in Barcelona the completeness decreased by 3.7%. From the point of view of average room price (ADR), comparing the average Athens price in October 2024 versus October 2023 (+9%) and against competing cities, it is noted that the average Madrid price increased by 5.2%, Rome by 2.7%, while Istanbul and Barcelona remained at the same levels. At the level of 10 months 2024, comparing the cities of the Mediterranean Rome, Barcelona, Madrid and Constantinople, the fullness of Athens showed a slight increase (+1.6% compared to the respective period last year), while the completeness of Madrid and Constantinople increased by 4.7% and 6.6% respectively. In Rome and Barcelona demand/fullness remained at the same levels as last year. In terms of average Room Price (ADR), Athens experienced an increase in ADR by 8.9% in 10 months 2024/23, at the time Madrid continued to record a double digit increase of 14.5% and Barcelona increased 8.1%. Rome won a small 1.4% increase while there was a 7.6% decrease in the ADR in Istanbul. Strengthening the popularity of Athens Athens, as evidence suggests, is experiencing an interesting time for its popularity and has managed to improve its position considerably against its competitors – compared to previous decades. “This popularity of Athens which has a positive effect on demand, competitiveness, prices, revenues, and the economic results of the city and the state, clearly, must be preserved as a “daughter of an eye” but also strengthened,” says the AAA. This, according to the Union, happened on the one hand because it was achieved with great effort and through the enormous patience and endurance shown by the hotel industry and the tourist world in crisis and on the other because the State itself must return part of its tourist revenues to society, business, destinations. “We therefore want to believe that the various fees (municipal-staying by-products that have increased for example in the Municipality of Athens, or “resistance to climate change” etc.) and contributions of every type deposited by hotel units, serve in principle this philosophy – of contribution and of return” is highlighted in the same announcement. It is also stressed that with the tax bill Measures to strengthen income, tax incentives for innovation and business transformations and other provisions tabled in the House and to promote, inter alia, the increase in the durability fee, “it is possible to budget precisely the amounts which will, with certainty, be collected from hotels of all categories, but not the amounts that may be collected – perhaps not collected – from rooms of unknown number and from short-term lease beds.” “At the end of next year we will all be here, in the valuation – both the revenue to be collected, and the projects to be launched/announced “in order to cover costs of prevention and rehabilitation of natural disasters, climate change adaptation projects and infrastructure improvement costs to support the country’s tourist product” as described in the bill” stresses the AAA.
With higher completeness hotel rooms in the quarter of 2024
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