A new era has begun for WHAT’S UP — the youth-focused mobile brand by COSMOTE TELEKOM — with the launch of WHAT’S UP U30, a refreshed identity and comprehensive offering designed exclusively for young people under 30 across Greece.
Tailored Mobile Plans & Extra Data
At the core of WHAT’S UP U30 are customizable DIY packages starting at €13, featuring 14GB of data, 1,500 minutes of calls, and 300 SMS — with options scaling up to 40GB. Users can build plans that match their lifestyle and usage patterns.
Free Daily Data on Campus
Students continue to enjoy 5GB of free daily data while on campus — available at over 140 locations across 64 cities nationwide. This benefit does not count against their main plan’s allowance.
Enhanced Rewards via Magenta Moments
Through COSMOTE TELEKOM’s Magenta Moments rewards program, WHAT’S UP U30 users gain access to exclusive deals, special offers, and unique experiences with more than 250 brands — from fashion and food to entertainment and tech.
Bundling Perks
Customers who pair WHAT’S UP U30 with COSMOTE TELEKOM’s fixed-line service and/or other MagentaONE mobile lines receive:
- Up to 10% extra monetary value on every plan renewal
- 1,000 free minutes each month to all MagentaONE mobile numbers
Extra Data & Discounts via BOX
All WHAT’S UP users benefit from added data and discounts on orders placed through BOX — but WHAT’S UP U30 members get even more: up to 3GB of bonus data for one week with every BOX order, plus continuously updated perks.
Platinum Token Rewards
Like all WHAT’S UP subscribers, U30 users earn a Platinum Token after every online top-up of €13 or more via payzy — unlocking further rewards and benefits.
Special Introductory Offer
New customers signing up for WHAT’S UP U30 receive a standout welcome package: for three months at €13/month, they get a total of 150GB of data, 2,100 minutes, and 300 SMS.
Official Statement
“WHAT’S UP has always delivered meaningful benefits and distinctive experiences to its users,” said Vangelis Agapitos, Director of Youth & Core Mobile Product Marketing, Households & Channel Management at OTE Group. “In this new chapter, we’re doubling down on the needs of young people under 30 — listening closely to what matters to them and standing beside them with even more choice, flexibility, and everyday solutions. Because with WHAT’S UP, everything plays.”
Live Music & Festival Presence
WHAT’S UP remains a dynamic presence at Greece’s biggest music festivals and live events. Subscribers can claim double invitations to major happenings including Release Athens Festival, LEX concerts nationwide, Zamna X Primer, Off the Hook, and RIZES FEST — all accessible directly through the WHAT’S UP app.
A Fresh Identity: ‘ΟΛΑ ΠΑΙΖΟΥΝ’ (Everything Plays)
The rebrand introduces a modernized visual identity and a bold new signature line: ΟΛΑ ΠΑΙΖΟΥΝ — translated as Everything Plays. Reflecting authenticity, energy, and the values of today’s youth, the updated look reinforces WHAT’S UP’s commitment to empowering young Greeks in every part of life.