Vitex is undergoing a profound, multi-layered transformation—marking its entry into a new era of growth while maintaining market leadership. A cornerstone of this evolution is the launch of its state-of-the-art Chromopyrgos mortar plant, significantly expanding production capacity and operational flexibility. As part of this strategic shift, Vitex partnered with G Design Studio (Michalis Georgiou, Dimitris Stefanidis) and its in-house creative team (Veta Giannouli, Zachos Tziovaras, Dimitris Gkainas) to refresh its corporate image. The new visual identity reflects Vitex’s transition to a unified, integrated ecosystem of construction solutions—including paints, external thermal insulation systems, bituminous waterproofing, and mortars—backed by specialized services and technical support. At the heart of the rebrand lies the promise ‘Create the Next’—a commitment uniting modern design with functionality, science with creativity, and professionals with end users. With fresh, dynamic, and captivating aesthetics, the new identity paves the way for an era where every partner, applicator, and consumer can build their own vision: one of creation, progress, courage, and optimism. The rollout will unfold gradually across Vitex’s communication channels and its extensive network of partners throughout the year.
About Vitex A.E.: Founded in 1932 and headquartered in Aspropyrgos, Attica, Vitex A.E. holds a leading position in Greece’s paint and construction chemicals sector. Operating five modern production units and two subsidiaries in Southeastern Europe (Serbia and Bulgaria), Vitex delivers comprehensive solutions for paints, ETICS, bituminous waterproofing, and mortars. It owns some of the most advanced and sustainable paint, mortar, and ready-mix plaster manufacturing facilities in the region—and maintains a robust distribution network across Greece and 20 countries worldwide. Sustainability is embedded in Vitex’s operations: its production unit adheres to zero-waste and net-zero energy principles, powered by a 1MW rooftop solar park. Scientific research, ESG initiatives (detailed in annual sustainability reports), and best-in-class human capital management—externally audited by KPMG in Greece, Bulgaria, and Serbia—form core strategic pillars. Vitex was awarded at the Growth Awards for outstanding ESG performance.