Pureit cleaning sale announced yesterday (15.07.24) the corporate giant of consumer goods, . Pureit is purchased by A.O.Smith, a leading global water technology company. Pureit offers a series of water purification solutions across India, Bangladesh, Sri Lanka, Vietnam and Mexico, among others. Eduardo Campanella, President of Unilever Home Care, said that “Pureit’s sale marks another milestone in our journey for the development of our portfolio towards higher development sites, according to the development action plan. Pureit provides basic water purification solutions to millions of loyal consumers and I am sure that the brand will thrive further under the ownership of A.O.Smith”. Kevin J. Wheeler, president and CEO of A.O.Smith, said: “We believe that the addition of Pureit will strengthen our leadership as a global supplier of high-quality water treatment products and double our penetration into the South Asian market. The acquisition will also support our corporate strategy, strengthening the high-quality product portfolio and distribution capabilities. Pureit’s innovation culture, strong brand recognition and loyalty to customer service will be an excellent addition to the premium placement of our brand and our wide portfolio of products in the area. We look forward to welcoming the Pureit team to the family of A.O.Smith”. The transaction is subject to normal closing conditions and Unilever will continue to manage the business until the transaction is completed. The sale of Pureit by Unilever takes place in a landscape of the company’s apparent crisis as last Friday (12.02). 24) layoffs were announced for 1/3 of its administrative staff in Europe.