Tsatsaronaki’s ‘Manna’: Entering the Snacking Market with New Products

Tsatsaronaki plans to launch new products in the Greek market during the first half of 2025, as announced by Chryssa Sapountzi, the company’s Marketing Director, during a press conference on March 26, 2025. Specifically, the Marketing head of ‘Manna’ revealed that in May 2025, new codes will hit the market, particularly in the mini category. ‘Our existing flagship products—barley and oil-based—are performing exceptionally well, which is why we decided to introduce additional flavors: flaxseed, pumpkin, and seaweed, all of which have shown great resonance according to consumer research data and market numbers,’ she noted. It’s worth mentioning that recent consumer research confirmed Manna Tsatsaronaki’s leadership in the rusks category, while also being the innovative player in the mini rusk market. Currently operating with 50 product codes, the Cretan company aims to expand its portfolio over the next two years, according to management. Among its bakery products, the standout launch of 2024 was the crunchy rusk, which revolutionized the rusk category by opening up the snacking field, where ‘we are entering even more dynamically,’ emphasized Ms. Sapountzi. The first quarter of 2025 is showing double-digit growth thanks to communication campaigns, proper shelf placement, and new products. The company’s goal for 2025 is to double its turnover. Regarding price increases, the Managing Advisor of the bakery, Eleni Tsatsaronaki, commented: ‘For three years now, we haven’t increased prices or compromised on quality. We aren’t afraid to raise prices but respect our consumers. For 2025, no price increases are planned at this point unless circumstances change.’ The new production base in Athens Regarding the new factory (formerly Katselis) of the Chaniotis enterprise in Acharnes, Attica, Ms. Tsatsaronaki stated that work is underway for its repair, costing €3.2 million. ‘By late May, we will be fully operational in the factory,’ she said. The new production base in Athens will house warehouses, the distribution center, and administrative services of the company, boosting its growth. It should be noted that the property, spanning 23,000 sqm with a building footprint of 35,000 sqm, was purchased by the bakery through auction in 2021 for €6.2 million. However, it took three years to overcome bureaucratic procedures and resolve all pending issues.