The new fetish of celebrity is that the wristband that costs just $ 18, and performs charity. In the σιλικονÎνιες bead contains water from Mount Everest and mud from the Dead Sea.
The name of this Lokai. The initiator and creator of the 25-year-old Steven Izen, and has promised to give 10% of its revenue to various charitable purposes
“For me it is the ultimate objective how we will change the world and how I turn him back,” reports the Business Insider, o Steven Izen.
The company Lokai refuses to disclose how many bracelets it has sold so far, however it has been known that, so far, have gathered more than 4 million. dollars by the time the Izen of the launched in 2013, mainly thanks to the support it found from a lot of celebrities, but also into social networking.
The idea for Lokai’s came from a bittersweet moment of his life: while he was on vacation with his family, he received news that his grandfather had been hit by Alzheimer’s. So, I decided to do something to help in the fight against the insidious disease that affects and leads to the death of millions of people around the world.
The desire to find the much needed balance between the “higher heights” and the “lower depths” of the existence of the led to the design of the Lokai with materials of the highest and the deepest point of the earth. Each bracelet has a white bead with water from mount Everest, and a white with mud from the Dead Sea.
To collect the water from the so-called “Roof of the World” the Izen found help from a team of Sherpas (mountain people of Nepal have gained worldwide fame as guides and porters in the Himalayas).
The rest of the beads are of different colors, each color responding to the specific charitable purpose for which it is sold.
The bracelets have become blown away and have seen on the wrist of celebrities such as football star, Cam Newton, model Kendall Jenner, the singer, Justin Bieber, the Κhloe Κardashian.
The 25-year-old who made $4 million. from Alzheimer’s of his grandfather and a… wristband
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