As in previous years, consumers are already counting down to the summer sales — this year scheduled to begin on 13 July and run through 31 August. The summer sales period offers shoppers several weeks to take advantage of better prices and significant discounts on clothing, footwear, and other essential consumer goods.
Extended Shopping Hours on First Sunday
Commercial stores and department stores may choose to open voluntarily on the first Sunday of the sales period — 19 July — with recommended operating hours from 11:00 to 18:00.
Price Transparency Remains a Priority
Transparency in pricing remains a key focus this year. Throughout the sales period, businesses are required to clearly display both the original and the reduced price for each item, enabling consumers to assess the true discount. Under current legislation, the reference price is defined as the lowest price applied during the 30 days immediately preceding the discount.