Price Cuts Up to 30% at Supermarkets Starting Monday on 1,660 Items – Focus Shifts to Diesel Subsidy Extension

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Starting Monday, over 1,660 grocery items across Greek supermarkets will see price reductions of between 5% and 30%, as part of a coordinated effort between the government and market stakeholders to ease cost-of-living pressures. The initiative—still being finalized—is designed to counter rising inflation and provide immediate relief to households. While the full list of discounted products has not yet been officially published, public broadcaster ERT reports it has expanded beyond the initially announced 1,500 SKUs to reach 1,660.

Clear Labelling and Digital Transparency

To help shoppers identify participating items, shelves will feature special signage. In addition, a dedicated online platform will be updated with real-time information—including product names, applicable discounts, and final shelf prices—so consumers can compare offers before heading to stores.

Chain-Specific Variations

Major supermarket chains are independently compiling their own supplementary discount lists, meaning the exact percentage reduction may vary from one retailer to another. This differentiation reflects ongoing competition in the sector and underscores the importance of price comparison. Consumers are advised to continue monitoring promotions closely to secure the best value.

Diesel Subsidy Extension Expected Soon

Also on the agenda today (August 29, 2026), the government is expected to announce whether it will extend the current fuel subsidy—10 euro cents per litre on unleaded petrol and 5 euro cents on diesel—that has been in place for the past two months. Development Minister Takis Theodorikakos confirmed he has discussed the matter with Prime Minister Kyriakos Mitsotakis and anticipates an official announcement imminently. However, he stressed that the duration of any extension remains undecided, pending developments in global energy markets and the evolving situation in the Middle East.

Businesses and citizens alike are watching closely—not only for clarity on the subsidy’s future but also to gauge whether refineries will voluntarily maintain the discount if state support ends. With diesel remaining critical for transport, agriculture, and logistics, the decision carries broad economic implications.

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