400 million. euros the Greek central video market. If they wanted they could buy the port of Piraeus by the Chinese. But for what they wanted to pay that kind of money on tv?
On the table dropped a total of about 400 million euros. If you put them in a piggy bank, went and bought potluck to the port of Piraeus by the Chinese, I lived more in the pocket for any regional channel. And it just so happens that the three be’s and owners CLUB, if you were shooting on the field the amounts allocated for the channel, something interesting would bring to the locker room. Especially Ivan Savvidis, who was found to offer a truckload of money for a channel, but a striker for PAOK didn’t buy. Anyway…
The money is a lot, the numbers are large and the calculations give food for thought.
First of all, let’s think about whether it is, indeed, a good deal for the Greek State. Politically it sounds good. Already came out the prime Minister, and announced that it will distribute to vulnerable groups of the revenues of 246 million. euro and of course all of them will tell you solemnly in the TIF. Just assume that will calculate something for allowances for those who will lose their jobs on the channels that will be shut down in 90 days. The question that arises is interesting: what would be the income of the member if he would leave unaffected the market, requesting only an annual fee of operation of the networks? What would happen if they were new players, create greater economies of scale and they hiring? Probably the public revenue would be larger – but, you see, could not “sell” in the TIF.
The government insists that the new framework creates a healthy business environment that will ensure a quality video product. For the sake of argument, let’s get past how “healthy” is to lock up for three days businessmen to blackmail them to give you money. The question about how healthy is the business framework that is formed is that another indicator of the viability of the model of the SKY that already works, and bought permission with 43 million. another of Vangelis Marinakis, who gave 75 million. euro and not even a camera. These are completely different cases. Giannis Alafouzos it seems that he had no other choice than to pay “the ransom”, as they say in the SKAI, in order to keep alive the business – regardless if it was him that caused the race of mad bets. Similarly, and Theodore Kyriakou. The other two, but they made the entrance that controlled the logic of it.
Out the money from the tv market and in a period of such sustained downturn? The καναλάÏχες paid for ten years of operation the turnover of one year, without to have no idea about the final picture of the market. In the best of cases, explain people of the street, even if it is a profitable channel – the Alpha was present once profits of 1.5 million. euro – money that will recoup in 30 years!
This leads us to another interesting conclusion: money is there. And with them there are the pockets that is prepared to throw in the market. Yes, this time there are in Greece entrepreneurs to be able to make from the pants them a bill of 70 million. euro to invest in a market that is in recession. Mr Savvides said spontaneously: these licenses cost $ 3-4 million. And the Vardinoyannis family, it seems that was initiated with strict business criteria and entered the madness of the claim – although it was the shape that could give the most money.
Common sense says that if you have the money, don’t invest in Greece. Do you want to invest it? Hard to blame an industry that has as its only income an ever-shrinking advertising pie is undergoing major changes and is facing huge competition from parallel transmission platforms. And besides, if you’re ΚαλογÏίτσας or Marinakis you start too far behind from your competitors. Like going to run a Marathon and there are runners that start ten miles in front of you. But when there was a real and honest business logic in the Greek market of the media?
Panos Papadopoulos
Source
Money there…
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