Masoutis Celebrates 25 Years of mas card with Travel Giveaways

Masoutis is celebrating 25 years of the mas card with a festive campaign for all consumers, reaffirming the deep trust built over the years. For Masoutis, the anniversary of the mas card is an opportunity to return the love and trust received daily—in the most beautiful way: by giving away summer travel vouchers! With the central message ’25 years mas card. Every day more,’ the new campaign invites the public to continue using the mas card as they do every day—only now, this daily habit could lead them anywhere. From June 10 to July 8, one lucky consumer wins a €1,000 travel voucher daily for 25 consecutive days to travel wherever and whenever they desire. Every purchase over €5 using the mas card automatically enters participants into the contest, with winners announced daily via a lottery. Supported by a dynamic 360-degree communication plan, including TV and radio spots, digital and social media content, and strong in-store presence, the campaign aims to highlight the value of rewards and reinforce the daily connection between consumers and Masoutis, adding an unexpected summer twist. Created by BBDO in collaboration with Masoutis’ team, the campaign combines creativity, freshness, and genuine joy, honoring a 25-year relationship that continues to inspire and renew. Beyond the anniversary actions, mas card users enjoy daily privileges and discounts, including point accumulation and redemption, exclusive offers, participation in contests with incredible prizes, personalized special actions, and electronic discount coupons through the masoutis app.