Luxury Real Estate in Greece is Resurging – Emerging Areas and Buyer Profiles

A new dynamic has been developing in recent years in the Greek luxury real estate market, with the concept of ‘luxury’ adopting a pluralistic character and emerging locations now vying for the attention of both international and domestic buyers. Greece, according to Katerina Mitsotaki, CEO of BARNES Greece, during yesterday’s (24.6.2025) press briefing, is no longer just a summer destination but an attractive lifestyle and investment proposition for high-net-worth individuals, digital nomads, affluent retirees, expatriates, and environmentally conscious investors. New geographies, new profiles. The market shows notable shifts in terms of points of interest and key players. In central Athens, neighborhoods like Kypseli, Pagrati, and Agios Dimitrios are gradually gaining prominence on the luxury housing map due to the charm of old buildings, attractive prices, and urban upgrades. In the southern suburbs, newly built complexes in Voula, Glyfada, and Cavouri cater to those seeking modern aesthetics with sea views and access to international services. Meanwhile, interest is also turning towards lesser-known Cycladic islands such as Kea and Kythnos, as well as mainland areas with upgraded tourism profiles like Mani, Pylos, and Evia. As industry experts explain, these places combine quality of life, natural beauty, and accessible prices by international standards. Foreigners account for nearly half of all luxury property buyers, with markets diversifying significantly. Besides traditional Western European buyers (France, Germany), there’s a noticeable presence of buyers from Israel, Lebanon, Egypt, and the United States. Among them, people of Greek descent stand out, returning either to settle permanently or invest emotionally. A new buyer profile is also emerging: digital nomads and tech professionals who now live permanently in Greece, benefiting from favorable tax regimes and lower living costs compared to other European capitals. Sustainable properties are also attracting investment interest as ‘green’ homes become sought after even in the top tier of the market. What does €1 million buy? The range of options for those with a budget close to €1 million is impressive. In Kifisia, this amount translates into a spacious apartment with a garden and pool. In Voula, it could secure a modern seaside apartment. Similarly, in central Athens, a penthouse with unobstructed views of the Acropolis or renovated Art Deco apartments in areas like Kypseli and Petralona attract both investors and new city residents. On islands like Tinos or Serifos, a luxury home with endless sea views can serve as either a private oasis or an investment property for short-term rentals. Policy boosts and international recognition. Athens’ upgrade in the international BARNES City Index — from 33rd to 16th place — highlights the growing recognition of the city as a hub for luxury living. This progress is attributed to large-scale urban renovations, enhanced transportation and tourism infrastructure, and programs like Golden Visa and non-Dom that attract high-end buyers. Thibault de Saint Vincent, president of the international group BARNES, emphasized that the Greek capital now boasts a strong brand: a combination of cultural depth, safe living, and attractive returns. The new luxurious way of life ‘à la grecque’. The concept of luxury housing in Greece is evolving: it’s no longer just about location and prestige but also authenticity, architectural quality, and harmony with nature and local culture. For the modern buyer, a ‘luxury’ home is not merely a property but a lifestyle — a blend of tranquility, elegance, and freedom. And Greece seems to have found its unique piece in this global puzzle.