Say goodbye to the beauty potions of your loss… As of 14 January 2025, it ends the beauty filters on Instagram, a decision that has caused panic, especially in the female population. Forget about perfect faces, colored eyes, false eyelashes and flawless beauties. Mark Zukeberg’s company is about to permanently abolish Instagram beauty filters and also on Facebook. CORVERSE According to the press release issued by the company: “After a thorough evaluation, we made the decision to close the Meta Spark tool platform and third party content, which enters into force on Tuesday 14 January 2025”. The Meta Sparks platform, used by external developers of Meta, which includes Instagram, to create beauty filters, will stop working. Experts believe Meta’s decision is the result of many innovations the company will release in the coming months. CORVERSE The filters have become a key feature of Instagram in order to make users “more beautiful”, almost flawless, promoting unhealthy beauty patterns. Meta will therefore stop the operation of Meta Spark, the enhanced reality platform (AR), on 14 January 2025, according to this update, Meta Spark will be removed from Meta’s products, including Facebook, Instagram and Messenger. In addition, Meta Spark Studio, Meta Spark Hub and Meta Spark Player will no longer be accessible. “This decision is part of our broader efforts to prioritise the products we believe will best serve the future needs of our consumers and business customers. We are committed to making this transition as smooth as possible,” the company said. Why do beauty filters abolish Meta rarely voluntarily gives information about technologies and business practices beyond what is absolutely necessary. This case is no different. Officially, Meta states that it intends to “emphasize investment in other company priorities”. But probably beauty filters are another victim of the “explosion” of artificial intelligence (AI). In April, Meta pledged to invest between $35-40 billion in AI and withdraws AR technology from the company. However, filters will not completely disappear from Instagram. The filters created by Meta will continue to be available in the Instagram official account but are by far less than those created by external creators. Also, Instagram official filters do not contain beauty filters. According to experts in this area, more than an effort to protect young people from the risks associated with abnormal beauty patterns that are difficult to achieve, Meta’s decision would have been the result of many innovations launched by the company in recent months. A few days ago, , “he dramatically relaxes censorship” and focuses more on political content on Facebook, Instagram and Threads platforms.
Instagram removes beauty filters: Fake beauty panics
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in Lifestyle