Helector’s New Identity Marks a New Era as Part of Motor Oil Group

The integration into the Motor Oil Group earlier this year marked the beginning of a new, dynamic journey for Helector. As a leading force in waste management and a pioneer in alternative fuel production, Helector is now part of a robust business structure with a forward-thinking vision for the Circular Economy and sustainable development. The new logo modernizes its corporate identity, symbolizing its entry into this new era. It also underscores its position as a key member of one of the largest business groups in the country. The equilateral triangle, a characteristic feature of the company’s image, served as the basis for the new design. Through aesthetic balancing processes, a contemporary symbol emerged that clearly references the letter ‘H’. The Latin script signifies the company’s international positioning. The color palette reflects concepts such as energy and renewable sources while embodying technological progress, sustainability, and innovation. You can also view the related video.