Greek TV Industry Faces Challenges: Big Brother, ANT1 Shares, and Dress Codes

The Greek television landscape is navigating through turbulent times as March proves to be a difficult month for broadcasters. Despite planning for the upcoming season, there’s growing concern about both current and future seasons due to financial constraints. Channels are seeking ways to cut costs, especially in fiction productions, while entertainment programs are being sidelined.

Sky, facing declining Nielsen ratings, is preparing for the launch of Big Brother with a 23-hour live streaming option. Speculation mounts over who will host the reality show, with suggestions leaning toward someone from the artistic community. Interestingly, utilizing talent from their news division, like Aris Portosalte, could add an informative twist to the program.

Meanwhile, Zeta Makrypouli’s new entertainment show has garnered trust from ANT1 management, though final contracts are still pending. ANT1 also announced a deal with Middle East Broadcasting Center (MBC Group), increasing MBC’s shareholding to 47%, not 80% as previously rumored.

Notably, ANT1 issued a dress code policy banning casual wear such as shorts, torn jeans, and revealing clothing, reflecting stricter workplace standards. These developments highlight ongoing challenges and transformations within Greece’s television industry.