Greece Sees Over €300 Million in Tourism Revenue in January, Boost in European Tourists

The year 2025 started positively for Greece’s economy according to provisional data released by the Bank of Greece on March 26, 2025. The report highlights a 7.5% increase in tourism revenue compared to January 2024. Despite this rise, there was a noted decrease in the tourism surplus. Specifically, the tourism balance recorded a surplus of €87.5 million in January 2025, down from €115.9 million in January 2024. Tourism revenues increased by 7.5%, reaching €302.2 million, up from €281 million the previous year, while payments rose by 30%. The growth in revenues is attributed to an 11.4% increase in tourist arrivals, primarily from EU countries, though non-European visitors decreased significantly. However, the average spending per trip fell by 3.5%. Key contributors included Germany (+16.2%), Italy (+17.4%), and the UK (+36.4%). Conversely, France saw a sharp decline (-47.3%). Air travel accounted for much of the tourist influx with a 24.9% increase, whereas road border crossings dropped by 9.7%. Overall, Greece welcomed 821,600 tourists in January 2025, marking an 11.4% increase.