Ferrari Responds to Trump’s Tariffs with Price Hikes in the US

Ferrari plans to increase prices for some of its cars in the US by up to 10% to counter new tariffs imposed by US President Donald Trump. Specifically, Ferrari announced today (March 27, 2025) that profit margins might be squeezed but confirmed its financial forecasts for the year, reassuring investors. Shares in Ferrari rose as much as 2.6%, according to Bloomberg. Notably, it is the first European automaker to inform investors in response to US tariff announcements. The US is Ferrari’s largest market, representing about a quarter of total shipments. All Ferrari vehicles are manufactured in Maranello, northern Italy. In its statement, Ferrari highlighted a potential risk of Ebit and Ebitda margin reductions by 50 basis points. It committed to fully absorb the cost of tariffs for models like the Ferrari 296, SF90, and Roma and partially for others, raising prices by up to 10%. Given that Ferrari prices start at around $250,000 and reach over $3.5 million for limited-edition supercars like the F80, this move could increase vehicle costs by tens of thousands of dollars in the US. Sales in the country grew by 6% last year, reaching 3,452 cars.