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Athens Times

European companies do not sufficiently use the digital tools

Obviously and make use of the Internet and its capabilities, they have a corporate website and make use of social media for business purposes. However, the …european companies have not revealed, until today, to the fullest, the set of digital tools that the Internet offers.So, while three quarters of european enterprises with at least 10 employees have, for example, corporate website, and almost one in two use social media, only 25% do advertising through Internet.According to Eurostat data, the greater use of online advertising businesses can do in Malta (46%), Sweden (42%), Denmark (40%), Ireland, Lithuania and Finland (33%). On the other hand, the most anaemic performance in this field companies in Romania (12%), Portugal (15%), France and Italy (18%), Bulgaria and Hungary (19%). In Greece, according to data released by Eurostat, the 66% of businesses (with 10 employees and above) has a corporate website, 44% make use of social media, while 29% choose online advertising.Online διαφήμισηΜεταξύ of business, who choose the Internet for their ad, the most popular channel is that of ads based on the content (contextual ads). Specifically, 78% of european companies opting for the online ad states that the strategy for this category (pp. the this kind of advertising is based on specialized software, which undertakes to verify the text of a website in order to be placed in this ads relevant to the content).Immediately most popular strategy of online advertising is based on the geographical area (geo-targetingadvertisement) with the percentage of 30% of the companies state that making use of this kind of advertising. Following the so-called “behavioural targeting advertisement” (i.e. ads that take advantage of the browsing preferences of users, with the use of cookies) with a rate of 27%, while other targeted forms of online advertising selects 35% of european companies.Options kind of online advertising based on the content they choose more often the companies in the Czech republic and Poland (89%), Romania (84%), Greece, Latvia and the Netherlands (83%), Germany, France and Slovenia (82%), Lithuania and Finland (81%) and Hungary (80%).Geo-targeting advertising choose more than half of businesses in Cyprus (53%), while 40% move the respective percentages in Ireland (43%), Malta (41%), Netherlands (40%), Latvia and Finland (39%). Finally, the kind of “behavioural targeting advertising” mainly choose companies in Kypri (48%), the Netherlands and Finland (42%).From the Greek companies that use the tool of online advertising 83% make use of contextualadvertising, 37% geo-targeting advertising, to 29% behavioural targeting advertising and 46% uses other methods.Source

Obviously and make use of the Internet and its capabilities, they have a corporate website and make use of social media for business purposes. However, the …
european companies have not revealed, until today, to the fullest, the set of digital tools that the Internet offers.
So, while three quarters of european enterprises with at least 10 employees have, for example, corporate website, and almost one in two use social media, only 25% do advertising through Internet.
According to Eurostat data, the greater use of online advertising businesses can do in Malta (46%), Sweden (42%), Denmark (40%), Ireland, Lithuania and Finland (33%). On the other hand, the most anaemic performance in this field companies in Romania (12%), Portugal (15%), France and Italy (18%), Bulgaria and Hungary (19%). In Greece, according to data released by Eurostat, the 66% of businesses (with 10 employees and above) has a corporate website, 44% make use of social media, while 29% choose online advertising.
Online advertising
Among the enterprises, who choose the Internet for their ad, the most popular channel is that of ads based on the content (contextual ads). Specifically, 78% of european companies opting for the online ad states that the strategy for this category (pp. the this kind of advertising is based on specialized software, which undertakes to verify the text of a website in order to be placed in this ads relevant to the content).
Immediately most popular strategy of online advertising is based on the geographical area (geo-targetingadvertisement) with the percentage of 30% of the companies state that making use of this kind of advertising. Following the so-called “behavioural targeting advertisement” (i.e. ads that take advantage of the browsing preferences of users, with the use of cookies) with a rate of 27%, while other targeted forms of online advertising selects 35% of european companies.
Options
The kind of online advertising based on the content they choose more often the companies in the Czech republic and Poland (89%), Romania (84%), Greece, Latvia and the Netherlands (83%), Germany, France and Slovenia (82%), Lithuania and Finland (81%) and Hungary (80%).
Geo-targeting advertising choose more than half of businesses in Cyprus (53%), while 40% move the respective percentages in Ireland (43%), Malta (41%), Netherlands (40%), Latvia and Finland (39%). Finally, the kind of “behavioural targeting advertising” mainly choose companies in Kypri (48%), the Netherlands and Finland (42%).
From the Greek companies that use the tool of online advertising 83% make use of contextualadvertising, 37% geo-targeting advertising, to 29% behavioural targeting advertising and 46% uses other methods.

Source

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