Following ventures into real estate, sneakers, guitars, jockeys, and even cryptocurrencies, former U.S. President Donald Trump has now launched his own cologne — dubbed ‘Victory 45-47.’ According to Trump, this isn’t just a fragrance; it’s the Scent of Victory.
Trump announced the launch on his social media platform, Truth Social, Monday evening. ‘Trump fragrances are here. They’re called Victory 45-47 because they represent Victory, Power, and Success – for men and women,’ he said. The numbers are no coincidence, clearly referencing his presidential terms.
‘Grab a bottle and don’t forget one for your loved ones. Enjoy, have fun, and keep winning!’ he added in the post.
The new line includes two versions — ‘iconic’ and ‘limited edition’ — priced at $249 per bottle. ‘Victory 45-47’ joins Trump’s fragrance collection, which first launched in December. The women’s perfume is marketed as a symbol of ‘confidence, beauty, and unstoppable determination,’ while the men’s cologne targets ‘men who lead with strength, confidence, and clear purpose.’
This marks another business move by the former president, adding yet another product to his long list of commercial ventures since re-entering the political spotlight. However, there is a disclaimer: ‘Trump fragrances are not designed, manufactured, distributed, or sold by Donald J. Trump’ and are produced under a licensing agreement.
The company behind the fragrance claims it has ‘no political affiliation and is not connected to any campaign.’ Despite this, critics remain skeptical.
Opponents on social media were quick to voice their disapproval, with some accusing Trump of continuing to exploit the presidency for personal gain. ‘From crypto scams to shady real estate deals, Trump phones, and now cologne. He never stopped using the presidency to enrich himself and his family,’ stated the group Republicans Against Trump on X (formerly Twitter).
Meanwhile, according to Forbes, Trump’s recent cryptocurrency coin, ‘$TRUMP,’ despite falling from $27.72 to $8.73 per token since January, could still earn him up to $315 million.
As for the actual scent, official details remain scarce. However, users on the popular fragrance platform Fragrantica describe the men’s version as spicy and aromatic.