Deloitte: Key Trends Shaping the Consumer Goods Industry in 2025

According to Deloitte’s ‘2025 Consumer Products Industry Outlook’ report, several trends are set to shape the consumer goods sector this year. Since 2021, price increases have been the primary strategy for companies to offset rising costs amid pandemic-related disruptions and supply chain issues. Despite continuous price hikes, demand remained resilient due to inelasticity in essential goods. However, by 2024, conditions began shifting as consumers grew cautious against further price increases due to inflation and economic uncertainty. In 2025, the pressure on consumer spending is undeniable, prompting companies to adopt a more diversified approach beyond mere price hikes. Leaders in the industry are focusing on product portfolio optimization, innovation, targeted investments like digitization and automation, and enhancing demand strategies. Key areas include portfolio diversification, strategic acquisitions, personalized marketing campaigns, advanced pricing strategies, and significant investments in digital transformation and artificial intelligence.