Greek power utility DEH is transforming its retail network by introducing the TechLiving Zone in 47 locations nationwide. For the first time, customers can access integrated energy and technology solutions—designed for both homes and businesses—at a single physical point of contact.
A One-Stop Shop for Energy and Technology
Amid a broader shift toward hybrid retail models, DEH is expanding the role of its physical stores beyond traditional energy services. By incorporating technology products and digital services, DEH is establishing a new one-stop shop experience. This initiative is part of a wider effort to strengthen its national presence, with 26 newly redesigned DEH stores set to open in the coming months.
The availability of TechLiving Zone varies by location. Where available, customers can explore a curated range of energy and tech offerings, organized into six color-coded categories for intuitive navigation:
- Energy Solutions: Heat pumps, air conditioners, and photovoltaic systems for energy efficiency and on-site generation.
- Connectivity: Smartphones and mobile accessories to ensure seamless communication.
- Smart Living: Intelligent home appliances that enhance everyday comfort and automation.
- iExperience: Apple devices including iPhone, MacBook, and iPad.
- Laptop & Peripherals: Laptops, accessories, and hardware tailored for work and entertainment.
- Entertainment: Smart TVs and gaming products for immersive leisure experiences.
This unified environment allows customers to combine products and services—creating holistic solutions that meet both their energy and technology needs.
Upgraded Stores, Enhanced Service
DEH’s reimagined stores are designed around the customer, prioritizing convenience, personalization, and accessibility. In addition to TechLiving Zones, the new outlets feature:
- Specialized support from DEH myEnergy Coach advisors;
- Smart self-service kiosks accepting cash and card payments;
- myDEH Service Points for digital transactions;
- myDEH 24/7 terminals offering round-the-clock service and payment options.
Through TechLiving Zone, DEH reinforces the link between energy and technology in daily life—evolving its physical stores from transactional hubs into dynamic centers of innovation and customer engagement.