Dacia transforms into a “green” brand and becomes more modern and more “digital”, with the new logo marking the transition to a new era for the Romanian brand.
Since its inception, Dacia has moved against the established, and today it is attempting to do so once again in a more emphatic, more modern and more original way. At the same time opening a new chapter in its history.
From the beginning of 2021, when Dacia announced its new strategy, it clarified that it opens a new chapter in its history! A new chapter reflected today in the new logo, the new brand, the new colors and the new fields of action.