It was introduced to the car market as a subsidiary of SEAT, under the Volkswagen group and quickly drew the spotlights of publicity as from the constructed versions of Seat Leon, it went on to create purely its own models and see plug-in hybrid and pure electric. 2024 was a year of challenges and development, marked by the largest product march in the history of the brand from Barcelona. CORVERSE In the front line was the CUPRA Terramar, which has already caused great sensation with its world premiere, with its excellent design and performances. The CUPRA Tavascan, the brand’s first pure electric SUV coupe, limits the course for 2025. In addition, CUPRA Formentor adopts the new design language, along with CUPRA Leon, which has been redesigned and upgraded. The CUPRA Born VZ , the most powerful version of its first 100% electric model completes the product launch for 2024. CORVERSE With 179,100 car deliveries, in the 9 months of 2024, and a 5.3% increase compared to 2023, the company is expected to record in 2024. For the future, CUPRA is preparing to enter the United States before the end of the decade, and has started preliminary discussions with Penske Automotive Group in order to consider a possible partnership. CUPRA City Garages also bring the brand to the heart of the world’s most living cities. Apart from that, CUPRA with the « The Dream Makers» competition together with ESCAC, strengthens the next generation of filmmakers, is a World Partner of the 37th America’s Cup, participates in Formula E of the season 2024/25 in collaboration with Kiro Race Co, establishing the new CUPRA KIRO team, is an official partner of car and mobility and an official Barcelona car and strengthens the music scene along with Primavera Sound, Barcelona’s major festival. 2025 will be electrically powered for CUPRA, with dynamic prospects.
CUPRA: Electric in 2025
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in Driveit