Coca-Cola achieved a remarkable milestone by securing a total of 60 awards at the 2025 Promotional Marketing Awards in Greece. Both Coca-Cola and Coca-Cola Hellas were recognized for their strategic and creative implementation of promotional product activities, which stood out for their originality, innovation, and exceptional consumer experiences. Specifically, Coca-Cola Τρία Έψιλον garnered 39 awards, including 2 Platinum, 8 Gold, 17 Silver, and 12 Bronze accolades. The brands Coca-Cola, Schweppes, and Sprite led the charge, alongside additional products from their 24/7 portfolio.
The company was honored for an array of promotional campaigns ranging from captivating new product launches to unique experiential events, themed parties, and cutting-edge Augmented Reality applications. Among the top honors were two Platinum awards: one for the launch of Sprite Zero Sugar in the Best Launch/Awareness Activation category and another for the Schweppes ‘Bar Masters’ competition in the Best Prize Activation category.
Additionally, Coca-Cola Hellas received 4 Platinum, 9 Gold, 4 Silver, and 3 Bronze distinctions. These awards covered campaigns such as the Coca-Cola Christmas Truck Tour 2025, Fanta Carnival, Powerade Marathon, Coca-Cola ‘Tickets to Major Music Festivals,’ Fuze Tea ‘Where Will This Bag Go?’, Sprite Color Day Festival, and the Coca-Cola ‘Scan & Scoot’ activation.
Photini Fafouti, Marketing Director of Coca-Cola Τρία Έψιλον, expressed pride in the achievements, emphasizing the strategic approach to promoting their extensive product range through integrated campaigns that bring brands to life at the point of sale. She highlighted the dedication to creating value for customers and unique experiences for consumers, crediting the success to teamwork and collaboration with The Coca-Cola Company and external partners.
Athena Popof, Marketing Director of Coca-Cola Hellas for Greece, Cyprus, and Malta, celebrated Coca-Cola’s recognition as Brand of the Year and the numerous awards received. She credited the team’s strategy, creativity, and commitment, thanking collaborators and internal teams for their passion and vision.