In the British, German and Swedish markets the launch of a dynamic tourism campaign for the holidays of the . Attiki Region sends an open call to the British, German and Swedish visitors to meet Athens at Christmas, as one of Europe’s most beautiful destinations for this time. The Region’s new tourism campaign does not “target” randomly in the north of Europe. This is because – according to the latest data from the Institute of the Association of Greek Tourism Enterprises (INSETE) – the United Kingdom, Germany and Sweden “vote” Greece increasingly, beyond the classical summer season. This fact, in fact, is confirmed by both the arrivals at the airports of the country and the pre-retentions that have ‘taken up the anus’. In particular, Germany continues to be a leading tourist market for Greece with over 4.7 million tourists. Following the United Kingdom with almost 4.6 million tourists, while Sweden ranked second top tourist market, for 2023, within the European Union – and outside the Eurozone – based on the average cost of Swedish visitors to our country. The central philosophy of the campaign is based on the fact that magical Christmas lives in the south of Europe, with Athens – with the much milder winter than the European north, its “live” history, rich cultural events and countless celebrations in every corner – to offer a unique experience to its visitors who will truly be remembered. The screening campaign began on Monday, November 25th and will last until December 31st. It includes a series of promotional spots in British, German and Swedish television, online, as well as in various public areas in the capitals and major cities in these three countries, such as the metro, large shopping centers and specially designed sites, which will showcase festive scenes and rich Christmas Athens images, bringing to life the magic of Christmas for all who visit the Attica Region during this festive period. As Regional Chief of Attica Nikos Chardalias said: “We continue the targeted extroversion movements, re-establishing our Attica in Europe’s most dynamic tourist markets. And we send the message everywhere that Attica is an ideal destination for every season of the year and the 12 months of the year. Our main objective remains the further increase in traffic, in the context of always a sustainable and sustainable tourism model. This is because the further increase in the length of our visitors’ stay – and the consequent increase in tourist spending – is a lasting support for Greek businesses and the GDP of our country.” Photos: Region of Attica
Campaigns to attract tourists to Athens at Christmas – Vote of confidence from British, German and Swedish
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in Greece