By 2020, half of the time viewing is spent on mobile devices

“Portable” is the future of the monitoring television content and in Greece – and globally – with half …
time viewing is spent on mobile devices, by 2020. According to the annual research “ConsumerLab TV & Media Report,” Ericsson, the monitoring of television programmes on demand (on demand) and video through mobile devices shows a significant increase.
Presenting yesterday – for the third consecutive year – the results of such research for the Greek market, the Responsible Relations with State and Regulatory Authorities and Communication TO Europe, Ericsson, mrs. Maria Bhura pointed out that by 2020, about half of the time viewing the world in mobile and mobile screens, while half of the projector will be spent on services content on-demand, and about half of consumers will be screen shifters or mobility centrics.
According to the global study “TV and Media ConsumerLab Report”, conducted in 24 countries around the world, in Greece the percentage of time devoted to watching tv and video via mobile devices, increased from last year, and for teens 16-19 has reached 63%. In addition, 30% of consumers declares that it “very much interested” for programs to use mobile data, which include unlimited streaming (streaming) video. The corresponding figure globally stands at 40%.
In the meantime, the average consumption of content in any form (including television, video, landline internet, theatre and cinema), touching the €53 per Greek household. The corresponding amount in US touches $186 per household.
In the Greek market, the consumption of video on demand reaches 42% (while the global rate), with 34 hours in an average week, while the millennials (ages 16-34) reaches 52%, while the corresponding worldwide percentage is 50%. In addition, 53% of viewers in Greece, watching YouTube on a daily basis, a figure that reaches 86%, if discounted in the week.
Marathon viewing
The same information shows that the follow-up number of episodes of a series at will, has become, now, a key feature of the experience of viewing tv and video in Greece. 75% of respondents said that doing a marathon viewing on a daily, weekly or monthly basis, with the global rate of around 71%. This percentage increases to 86% for ages 16-34 (millennials), following global trends.
Content
According to the analysis of Ericsson, in order to enable a content provider to be successful, it needs to thrill the consumer with four main ways: to offer seamless experience on all devices, anywhere, personalized content discovery, immersive content (image quality, increased data and able to access as much as possible favorite content) and finally, continuous development of the overall experience of viewing.
The study
The study of Ericsson captures the habits of watching tv and video 1.1 billion consumers around the world, making it one of the largest and most reliable surveys of its kind in the world. In Greece, the statistical sample corresponds to 5 million. consumers.
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