Kaizen Gaming’s Betano has entered a three-year strategic partnership with FC Bayern Munich, becoming the German football giant’s platinum partner. With 34 Bundesliga titles and six UEFA Champions League trophies to its name, FC Bayern is one of the most successful and historic football clubs in the world. The deal positions Betano as an Official Partner of Bayern Munich for the 2025–2026, 2026–2027, and 2027–2028 seasons.
Michael Diederich, Vice President of FC Bayern, expressed enthusiasm about the collaboration: ‘We are delighted to welcome Betano as our new Official Partner. They are an international leader in online gaming with a strong focus on innovation and progress—values that align perfectly with our club’s philosophy and culture. With Betano by our side, we gain a reliable and ambitious partner as we work toward achieving our strategic goals and strengthening our innovative character.’
George Daskalakis, Founder and CEO of Kaizen Gaming, emphasized the significance of this milestone: ‘Today marks a major chapter for Kaizen Gaming and Betano as we join forces with FC Bayern Munich. Twelve years ago when we started our journey, partnering with one of the most iconic football clubs in the world seemed unlikely. Bayern is more than a top-tier team—it’s a global symbol of consistency, stability, and ambition. This partnership reflects how far we’ve come and confirms Betano’s presence on the global map of both the gaming industry and sports. We may play on different fields, but we share the same drive for excellence.’
Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, added: ‘Germany is one of Betano’s most strategic markets. Today, through our iconic partnership with FC Bayern Munich, we reaffirm our long-term commitment to delivering safe, responsible, and innovative gaming experiences to German fans. Bayern is more than a top German club—it’s a global brand with millions of supporters around the world. As Betano continues to expand its international footprint, this partnership allows us to connect with a global fanbase through the power of football.’