An investigation by the Times newspaper described how Coca-Cola spends millions of dollars each year in “research” trying to disprove the a-διαψευστα.
Honestly, is anyone sufficiently naive to believe that any “research” that indicates that “bins of sugar fizzy” you don’t increase the fat, then he’s an idiot, but this is not the real problem here. The real problem is that this makes Coca-Cola day and night, and nobody’s talking.
When I was offered my first “good job”, in 2009 was bad luck for me, with Coca-Cola Enterprises (the United Kingdom). I was a sales representative.
With a truck filled with all of the refreshments for consumption, (Fanta, Sprite, coke), with the motto sell-sell-sell .
It took me just two days to lose my enthusiasm.
My goal was clear: to get to know my client, to meet with the clients of my client, to sell them what they need and then sell what you don’t need.
Upon arrival at the forecourt of a petrol station, frustrated, I saw a young boy, about 14, his face was puffed and blood-red and almost impossible to stand upright. In his hand? A bottle of two liter of Sprite. The sugar content of which is 136 grams. This is 144% of the daily recommended amount !!!
I had become a carrier for obesity, and I felt terrible.
So, this went on – day by day, month by month. Every month a new goal, a new product or a new initiative to “sell”. Every sale I “scored” in the big computer Coke back to the base.
Each product is non-corporate in a refrigerator CocaCole and the company sent threatening letters to gone along to the owner of the shop.
Then came the new gold drink: the energy drink. From the appearance of Red Bull, this sector is growing at hundreds of percentage points on an annual basis.
In meeting after meeting they told us of all the new varieties of caffeine-filled bombs of sugar that was going to peddle: Ruthless four flavors, three ΜονστεÏ, three Powerade. Our objectives had to be met, and our objectives were kids. “Find out where the great schools are in your area,” they told us. “Show in the shops these graphs, charts, data … children love these products.”
A 500ml Monster Ripper not only contains 47 percent of the recommended intake of sugar, it also has 160mg of caffeine. That’s the equivalent of having a cup and a half of coffee with ten sugars.
The teachers began to complain about their students that they were everywhere ενÎÏγειακα drinks during the lesson. So, a lot of schools απαγοÏευψαν fizzy drinks from their facilities. The Coke I had to start lifting μηχανήματων vending in schools. Their reaction was simple: to sell out of the schools.
During the Olympic Games of the brand “activation” was scary. As official sponsor, will be fully occupied in the Olympic torch relay. The inside was less for the lens, but more about how the product was available on the route that he took through the United Kingdom.
I started to dispute the moral us from the inside, but the answer was often a passive aggressive “We’re just offering the customer a choice”. With the levels of advertising, sponsorship and branding is not an option, it’s more of a subconscious impulse.
We worked with the big four supermarkets to offer opportunities for Coca-Cola with pizza, Coca-Cola with fried chicken, Coca-Cola, curry and, of course, Coca-Cola more Coke.
Coca-Cola has it all. Our only defense is to stop giving it to them.
Oh – and if you are drinking “Vitamin Water” thinking that it is good for you, your worth more than that triple-bypass.
Source
Broke employee of coca cola and threw up ALL for the company that runs the world – “I Saw with my own eyes…”
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