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Athens Times

Apple buys the Emotient

Apple proceeded with the acquisition of Emotient, a company that specializes in… software development of artificial intelligence, able to read emotions through facial expressions of the users.The technology of Emotient has already been used by advertising companies designed to read the emotional response of the users, giving useful information to the companies about the performance of promotions.Apple commented on the acquisition with the established statement through a representative:“Apple buys smaller technology companies at regular intervals, but I don’t tend to talk about the footage and the purpose of the acquisitions of these.”

Apple proceeded with the acquisition of Emotient, a company that specializes in… software development of artificial intelligence, able to read emotions through facial expressions of the users.
The technology of Emotient has already been used by advertising companies designed to read the emotional response of the users, giving useful information to the companies about the performance of promotions.
Apple commented on the acquisition with the established statement through a representative:
“Apple buys smaller technology companies at regular intervals, but I don’t tend to talk about the footage and the purpose of the acquisitions of these.”

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