Prosperty, the proptech company in which Eurobank holds a 25% stake since last April, is advancing with innovative new features aimed at transforming Greece’s real estate market. In an interview with newsit.gr, Antonis Markopoulos, founder and CEO of Prosperty, revealed that one of the company’s latest digital tools will allow users to calculate the return on investment for real estate properties.
Greece’s real estate market has long struggled with a lack of reliable data — such as transaction numbers and sale values — and Prosperty was launched five years ago to address a simple need: bringing credibility to property searches for both rentals and purchases.
“In the case of sales, we provide sellers with a detailed report showing asking prices for similar properties in the same area, as well as actual transaction prices,” explains Markopoulos. “We aim to make it clear to owners that their asking price may not attract buyers if it’s misaligned with market realities.”
The platform now sees around half a million visits per month and has managed more than 8,000 properties over the past five years. It maintains physical offices in Athens, Thessaloniki, Patras, and Crete, and plans to expand into Greek islands due to growing interest from both domestic and international investors.
One of Prosperty’s key differentiators is its rigorous legal and technical vetting process before listing any property. “We prioritize quality over quantity, building trust through transparency and accuracy,” says Markopoulos. The company also introduced Greece’s first digital mortgage pre-approval platform, allowing potential buyers to apply for financing online without visiting bank branches.
Markopoulos notes that the average time to sell a property ranges between six and twelve months, with the best opportunities found in older apartments and homes. “There is no new construction in central Athens, and about 60% of available listings are older properties,” he adds.
New builds start at around €4,000 per square meter in Northern Suburbs, reaching up to €15,000 depending on location and property features, with Southern Suburbs commanding up to 30% higher prices due to high demand from foreign buyers.
Despite popular belief, government programs like ‘Spiti Mou 2’ — offering favorable mortgage terms for first-time homebuyers — have had only a minimal impact on property prices. “Most discussions are based on asking prices from listings rather than actual transaction prices, which are accessible only by the Hellenic Cadastre and the Independent Authority of Public Revenues (AADE),” Markopoulos clarifies.
Moreover, initial seller expectations have been tempered in many cases when banks’ property valuations came in significantly lower than agreed-upon sale prices — often breaking deals and highlighting the gap between perceived and actual market value.