75% of Consumers Would Shop at Flea Markets if They Operated in Afternoon Hours

A staggering 95% of consumers purchase various food items from flea markets one to two times a week, according to a recent opinion survey presented on June 1, 2025, by Stratis Fanaras, the managing consultant of Metron Analysis, during the first conference of the Flea Markets Authority of the Attica Region. The study highlights that more than 8 out of 10 consumers are either absolutely or fairly satisfied with their overall experience at these markets. The research indicates that flea markets continue to play a crucial economic and social role. Sixty-eight percent of respondents say their household visits flea markets regularly, primarily weekly, with high overall satisfaction rates. Over 80% express satisfaction with their shopping experience due to the quality and freshness of products offered at affordable prices and the personalized service provided by vendors. However, some consumers avoid flea markets due to inconvenient operating hours and locations. Key challenges faced by flea market professionals include reduced consumer purchasing power and rising operational costs such as transportation, supplies, and taxes. Overall, flea markets are considered an essential urban institution requiring substantial support. Addressing challenges demands collaboration among consumers, vendors, and local communities. For instance, 49% of Attica residents shop primarily at the region’s 271 flea markets, spending between €20-€40 per visit. Eighty-three percent report being satisfied with product quality and pricing. If afternoon operating hours were introduced, 75% of non-visitors would consider shopping there. Vendors also face difficulties; 79% view current times as the worst in decades for sales, blaming reduced consumer purchasing power. Meanwhile, 60% prefer the current operating hours (8:00 AM – 3:30 PM), while 40% favor extended hours (9:00 AM – 5:00 PM). Local mayors recognize the value of flea markets but highlight issues like traffic congestion and cleanliness. Despite these concerns, they largely support the continuation of flea market operations.